May 5th, 11am- 5pm
Ritchie Valens Recreation Center
10736 Laurel Canyon Blvd., Pacoima, CA 91331
May 12th, 11am-5pm
Arcadia County Park
405 S Santa Anita Ave, Arcadia, CA 91006
May 18th, 11am-5pm
Culver City Veterans Memorial Park
4117 Overland Ave, Culver City, CA 90230
May 23rd, 2024 10am-2pm
LA City College
855 N Vermont Ave, Los Angeles, CA 90029
KEY STATISTICS
2024 "Take Action" Campaign
Reached over 1.5M LA County residents
Over 15K live event attendees
Over 500K virtual event attendees
50+celebrities, key-note speakers and community stakeholders
Countless lives changed!
The California Mental Health Services Authority is a Joint Powers of Authority (JPA) formed in 2009 by counties throughout the state to work on collaborative, multi-county projects that improve behavioral health care for all Californian residents.
The LA County Department of Mental Health is the largest county mental health department in the US, providing mental health services for LA County residents. LACDMH directly operates 75 program sites in the county, serving over 250,000 clients, annually.
CAMPAIGN GOALS
Support prevention and early intervention efforts that promote mental wellness and offer Californians the tools to seek help for themselves or a loved one.
CAMPAIGN OBJECTIVE
Provide free community events highlighting local organizations providing mental health resources and celebrate holistic mental wellness
CAMPAIGN STRATEGY
Multi-level PR campaign, large print advertising, direct ad campaign and targeted community events that feature resources, onsite services and family entertainment
